Meerkat, a new social networking app, gained traction and popularity at the South by Southwest film festival and conference (SXSW), and not long after, Twitter announced a similar app called Periscope. In the Periscope app, users can rummage through random live streams, letting the user experience the view from the Empire State building, traffic in Los Angeles, a family eating breakfast, and many other live streams.
The implications for organizations can be even more dramatic, and create a new headaches for Privacy Officers. With the ease of use in the workplace, there are streams on Periscope of call centers communicating with clients, employees broadcasting their computer screens, and streams of patients in health care facilities. The potential for sensitive information to be exposed is endless.
With the continued growth of social media, users are not only sharing more information about themselves, but also personal data of others – which could put organizations at risk.