The Federal Trade Commission and Vipvape have agreed to a settlement for charges that Vipvape deceived consumers about its participation in Asia-Pacific Economic Cooperation (APEC) Cross-Border Privacy Rules.
The APEC Cross-Border Privacy Rules help facilitate data transfers between APEC member countries through baseline privacy requirements. Companies can voluntarily certify their compliance under the APEC Cross-Border Privacy Rules and promote their certification online.
The FTC charged that Very Incognito Technologies – aka Vipvape – falsely claimed they were certified under the APEC Cross-Border Privacy Rules. However, it’s been discovered that Vipvape was never reviewed or certified by an APEC-recognized agent, and their claims online were false. The FTC finds Vipvape’s deceptive statement in violation of the FTC Act.
“We are committed to vigorously enforcing cross-border privacy commitments,” said FTC Chairwoman Edith Ramirez. “Consumers should be able to rely on a company’s claim that it is a certified participant in an international program designed to protect their personal information.”
Going forward, Vipvape is not allowed to misrepresent its certification with any regulatory-sponsored privacy or security program.