With the recent passage of the California Consumer Privacy Act of 2018 (CCPA), California continues to be a leader when it comes to protecting the privacy rights of individuals. Many experts agree that the CCPA is the most comprehensive consumer privacy legislation in the United States to date.
Like the new EU privacy regulation GDPR, the CCPA is meant to give consumers more control over their personal information, including:
- knowing what kind of information is being collected about them;
- knowing if their information is being sold or disclosed (and to whom);
- allowing them to restrict the sale of their information; and
- giving them access to their information.
Most U.S. privacy legislation focuses on specific sectors or privacy issues, but the new CCPA applies broadly to businesses that collect personal information about California consumers and creates significant new consumer privacy rights. That means your business may face new obligations. Here’s what you should know.
Does it apply to you?
The CCPA only applies to companies that conduct business in California and Continue reading California’s Sweeping New Privacy Legislation – What You Need to Know!