The Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM) is here to stay, the Federal Trade Commission (FTC) recently announced after completing its review.
What is CAN-SPAM?
Effective January 1, 2004, CAN-SPAM establishes requirements for commercial messages, gives recipients the right to make you stop emailing them, and outlines tough penalties for violations. For example, each email in violation of CAN-SPAM is subject to penalties of up to about $40,000. That can quickly add up!
On February 12, 2019, the FTC announced that it had completed its first review of CAN-SPAM. Based on its review, the FTC announced its decision to retain the rule in its present form. Continue reading FTC Keeps CAN-SPAM Unchanged