Data breaches are a common occurrence, with organizations large and small falling victim to online attackers. The impact of a data breach is not just the economic loss of data; a breach also leads to the loss of customer loyalty as well.
Ping Identity recently released the results of its 2018 Consumer Survey: Attitudes and Behavior in a Post-Breach Era, unveiling consumer sentiments and behaviors toward security and brands impacted by data breaches.
The collected data highlights the importance of protecting customer data, with the survey finding that 78 percent of respondents would stop engaging with a brand online after a data breach. Continue reading Survey Shows Data Breaches Lead to Poor Customer Retention